Is Google Spreading Itself Too Thin?

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Over at Read Write Web they have written a very interesting post about Google. They ask a great question, Is Google Spreading Itself Too Thin? This is a very interesting question as in recent years Google has expanded way beyond search.

Below is an excerpt from the post.

What About Chrome?

Chrome showed Google's brand power in the market. A pretty geeky story (better performance and sandbox security for plug-ins) got tremendous traction in the media and prompted people who had never even made the jump from Explorer to Firefox to look at Chrome.

But it is very hard to see any strategic advantage for Google in splintering the browser market even further. Surely their interest lies in making sure Firefox gains against Explorer? Why not simply continue helping Mozilla?

This looks like an engineering project (yes, a very cool engineering project) that got out to market with a "oh, well, why not, seems a shame to throw it away" rationale.

Has Boredom Become an Issue Inside the Googleplex?

It is almost as if Google is bored. The cash just keeps rolling in. How do they exercise those amazing minds? This is not an uncommon problem. My first job was with a small publishing company in London that had one amazing cash cow and lots of "loss leaders". I naively asked one of the owners why he did this, why not just have the cash cow? He thought for a while and said "well, what would I do every day?"

You can read the full post here.

So, let me know your thoughts, Is Google Spreading Itself Too Thin?

Seems like a smart move on their part. The more that they have people believing that they are the ultimate at everything, then they further their hold on what people use for anything web related (and everything is going to the cloud these days).

funny, the fact that they are releasing it open source would seem to indicate that they are not trying anything sinister.. but it's hard to tell these days.

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